liability1st is a trading name of Primo plc

Primo plc - A leading independent insurance brokerage based in Essex and authorised by the Financial Conduct Authority (FCA).

Our aim

To deserve to be your first choice for all your commercial and personal insurance requirements through friendly personal advice. We never forget that the best price must never be allowed to replace the best cover - but always strive to give you both.

About Primo plc

Primo plc has been around since 1971 and the present management has not changed since 1987. The Primo office is not a call centre, nor will we ever use automated call handling systems.

At Primo your call will always be answered promptly by a helpful human being!

Insurance is our only business.

To learn more

About Primo plc please click here.